Social Marketing : PW Data Group can provide a complete Public Wireless Solution Leisure, Retail or Hospitality
We can provide a fully managed Retail or Leisure Public WiFi solution with integrated Social Marketing to enable you gain insight in to customer behaviour. With separate guest and private networks to keep your critical business information safe. The solution can be in-house or off-site with multiple sites all being monitored and managed from one central location. We can support you 365 days a year to ensure you are always online. A range of payment options allow your organisation to take advantage of the latest technology today and spread the cost over time.
- PW Data Group’s Managed Wireless solution provides reliable, cost-effective, and centrally managed networking that is easy for staff and guests to use
- Creates the opportunity to use mobile technology in-store to check stock, take payments and use interactive displays to improve the consumer experience
- Around 70% of consumers now have a WiFi enabled mobile device on them at all times. Providing social WiFi encourages consumer engagement as guests share updates with friends and family online
- Multiple Social Marketing options use e-shots and vouchers to encourage sales based on consumers behaviour in-store
Social Marketing : learn about your shoppers using the analytics platform, it provides real-time customer data and insight. Secure and available at any time, you can analyse and segment your audience like never before!
Presence Analytics
Presence Analytics allows you to maximise your venue’s potential. Is a customer new or repeat, visitor location, length of stay, what’s the footfall by hour, and many more insights regardless of whether they connect to the network.
Secure and Legal
We apply a content filtering system to prevent certain categories of web content being available to to protect users from malicious sites. This ensures your WiFi is family friendly and legally compliant ie. that it adheres to current legislation on public wireless internet usage. Giving you peace of mind.
Centralised Monitoring
Centralised network management enables us to monitor multiple sites in real time
